Basic marketing
McCarthy, E. Jerome
Basic marketing E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - New Delhi : McGraw Hill, ©1998. - xv, 891 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0074633031
93079781
Marketing--Management.
HF5415.13 / .M369 1994
658.8 / MCC-B
Basic marketing E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr. - New Delhi : McGraw Hill, ©1998. - xv, 891 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
0074633031
93079781
Marketing--Management.
HF5415.13 / .M369 1994
658.8 / MCC-B