Inside Apple :
Lashinsky, Adam.
Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand Adam Lashinsky. - London : John Murray, ©2012. - viii, 223 p. : ill. ; 25 cm.
Includes index.
9781848547247
60001522296
Apple Computer, Inc.--Management.
Computer industry--Management--United States--Case studies.
Creative ability in business--Case studies.
Industrial management.
Creative ability in business.
HD9696.2.U64 / L37 2012
338.761 / LAS-I
Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand Adam Lashinsky. - London : John Murray, ©2012. - viii, 223 p. : ill. ; 25 cm.
Includes index.
9781848547247
60001522296
Apple Computer, Inc.--Management.
Computer industry--Management--United States--Case studies.
Creative ability in business--Case studies.
Industrial management.
Creative ability in business.
HD9696.2.U64 / L37 2012
338.761 / LAS-I