Beyond the core :
Zook, Chris,
Beyond the core : expand your market without abandoning your roots Chris Zook. - Boston : Harvard Business School Press, ©2004. - xv, 214 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
9781578519514
2003013374
Corporations--Growth.
Strategic planning.
Corporate profits.
Industrial management.
HD2746 / .Z657 2004
658.406 / ZOO-B
Beyond the core : expand your market without abandoning your roots Chris Zook. - Boston : Harvard Business School Press, ©2004. - xv, 214 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
9781578519514
2003013374
Corporations--Growth.
Strategic planning.
Corporate profits.
Industrial management.
HD2746 / .Z657 2004
658.406 / ZOO-B