Small data :
Lindstrom, Martin
Small data : the tiny clues that uncover huge trends Martin Lindstrom. - London : John Murray, ©2016. - x, 245 p. ; 25 cm.
9781473634060
2015030202
Consumer behavior.
Branding (Marketing)
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.
HF5415.32 / .L5576 2016
658.8342 / LIN-S
Small data : the tiny clues that uncover huge trends Martin Lindstrom. - London : John Murray, ©2016. - x, 245 p. ; 25 cm.
9781473634060
2015030202
Consumer behavior.
Branding (Marketing)
BUSINESS & ECONOMICS / Marketing / General.
BUSINESS & ECONOMICS / Consumer Behavior.
HF5415.32 / .L5576 2016
658.8342 / LIN-S