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Marketing management

Kotler, Philip

Marketing management Philip Kotler, Kevin Lane Keller. - 15th ed. - Noida : Pearson, ©2016. - xxvi, 756 p. : col. ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789332557185

LCCN: 2004029595

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K64 2006

Dewey Class. No.: 658.8 / KOT-M

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