The IBM way :
Rodgers, Buck
The IBM way : insights into world's most successful marketing organization by F. G Buck Rodgers and Robert L. Shook - New Delhi : UBS Publishers, ©1986 - xiv, 235 p. ; 20 cm
This book includes index.
0063370476
International Business Machines Corporation
Electronic office machines--Marketing
Computers--Marketing
Marketing
338.761 / ROD-I
The IBM way : insights into world's most successful marketing organization by F. G Buck Rodgers and Robert L. Shook - New Delhi : UBS Publishers, ©1986 - xiv, 235 p. ; 20 cm
This book includes index.
0063370476
International Business Machines Corporation
Electronic office machines--Marketing
Computers--Marketing
Marketing
338.761 / ROD-I