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Lupton, Ellen,

Design is storytelling by Ellen Lupton. - New York : Cooper Hewitt, ©2017 - 159 p. : ill. ; 23 cm.

Includes index. "This book explores connections between storytelling and design. It examines the psychology of visual communication from a narrative point of view."--Publisher's description.

Overture -- From the director -- Acknowledgments -- Inciting incidents -- Act 1. Action -- Narrative arc -- Hero's journey -- Labyrinth -- Rule of threes -- Scenario planning -- Design fiction -- Act 2. Emotion -- Experience economy -- Emotional journey -- Color and emotion -- Empathy -- Persona -- Product personality -- Act 3. Sensation -- The gaze -- Gestalt grouping -- Just-in-time representation -- Affordances -- Behavioral economics -- Multisensory design -- Aftermath -- Writing tips -- Storytelling checklist -- Index.

ISBN: 9781942303190

LCCN: 2017036709

Subjects--Topical Terms:
Design--Human factors.
Design--Psychological aspects.
Storytelling in art.
Visual communication--Psychological aspects.
Creative thinking.

LC Class. No.: NK1520 / .L867 2017

Dewey Class. No.: 745.4 / LUP-D