Narrative and numbers :
Damodaran, Aswath
Narrative and numbers : the value of stories in business by Aswath Damodaran - Gurugram : Harper Business, ©2019 - viii, 284 p. : ill. ; 23 cm.
This book includes bibliographical references and index.
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
9789353024536
2016037437
Narrative inquiry (Research method)
Business communication.
Feedback (Psychology)
Corporations
659.2 / DAM-N
Narrative and numbers : the value of stories in business by Aswath Damodaran - Gurugram : Harper Business, ©2019 - viii, 284 p. : ill. ; 23 cm.
This book includes bibliographical references and index.
Preface -- A tale of two tribes -- Tell me a story -- The elements of storytelling -- The power of numbers -- Number-crunching tools -- Building a narrative -- Test driving a narrative -- From narratives to numbers -- Numbers to value -- Improving and modifying your narrative : the feedback loop -- Narrative alterations : the real world intrudes -- News and narratives -- Go big : the macro story -- The corporate life cycle -- The managerial challenge -- The end game -- Index.
9789353024536
2016037437
Narrative inquiry (Research method)
Business communication.
Feedback (Psychology)
Corporations
659.2 / DAM-N