Design-driven innovation :
Verganti, Roberto.
Design-driven innovation : changing the rules of competition by radically innovating what things mean by Roberto Verganti. - Boston : Harvard Business Review Press, ©2009 - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
9781422124826
2008051751
Technological innovations.
Industrial management.
HC79.T4 / V465 2009
658.5 / VER-D
Design-driven innovation : changing the rules of competition by radically innovating what things mean by Roberto Verganti. - Boston : Harvard Business Review Press, ©2009 - xv, 272 p. : ill. ; 25 cm.
Includes bibliographical references (p. [241]-259) and index.
Design-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
9781422124826
2008051751
Technological innovations.
Industrial management.
HC79.T4 / V465 2009
658.5 / VER-D