The discipline of market leaders:
Treacy, Michael
The discipline of market leaders: choose your customers, narrow your focus, dominate your market by Micheael and Treacy and Fred Wiersema - New York City : Basic Books, ©1995. - xvi, 208 p. ; 21 cm.
This book Includes an index.
Chapter 1
How to Fail in Business Without Even Trying Chapter 2
The New Rules of Competition
Chapter 3
The Winner's Choice
Chapter 4
The Discipline of Operational Excellence
Chapter 5
One Company's Experience-At&t's Universal Card
Chapter 6
The Discipline of Product Leaders
Chapter 7
One Company's Experienceintel Corporation
Chapter 5
The Discipline of Customer Intimacy
Chapter 6
One Company's Experience- Airborne Express
Chapter 7
Setting Your Value Discipline Agenda
Chapter 8
Creating the Cult of the Customer
Chapter 9
Sustaining the Lead
0201554194
Market segmentation
Quality of products
Competition
Customer services
Marketing--Management
Customer services
658.8 / TRE-D
The discipline of market leaders: choose your customers, narrow your focus, dominate your market by Micheael and Treacy and Fred Wiersema - New York City : Basic Books, ©1995. - xvi, 208 p. ; 21 cm.
This book Includes an index.
Chapter 1
How to Fail in Business Without Even Trying Chapter 2
The New Rules of Competition
Chapter 3
The Winner's Choice
Chapter 4
The Discipline of Operational Excellence
Chapter 5
One Company's Experience-At&t's Universal Card
Chapter 6
The Discipline of Product Leaders
Chapter 7
One Company's Experienceintel Corporation
Chapter 5
The Discipline of Customer Intimacy
Chapter 6
One Company's Experience- Airborne Express
Chapter 7
Setting Your Value Discipline Agenda
Chapter 8
Creating the Cult of the Customer
Chapter 9
Sustaining the Lead
0201554194
Market segmentation
Quality of products
Competition
Customer services
Marketing--Management
Customer services
658.8 / TRE-D