Strategy maps : converting intangible assets into tangible outcomes

Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes by Robert S. Kaplan and David P. Norton. - Boston : Harvard Business School Press, ©2004. - xviii, 454 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Part 1: Overview
Strategy maps Value-Creating Process
Operations management processes
Customer management processes
Innovation processes
Regulatory and social processes Part 3: Intangible assets
Aligning intangible assets to enterprise strategy
Human capital readiness
Information capital readiness
Organization capital readiness Part 4: Building Strategies and Strategy Maps
Customizing your strategy map to your strategy
Planning the campaign
Private-sector organizations
Public-sector organizations
Nonprofit organizations.

9781591391340


Strategic planning.
Intangible property
Human capital.
Management.

658.4 / KAP-S
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