Entrepreneurship
Entrepreneurship
by Robert D Hisrich ... [et al.]
- 11th ed.
- Chennai : McGraw Hill, ©2020
- xxiv, 558 p. : ill. ; 23 cm.
include index.
Part 1: The Entrepreneurial Perspective Part 2: From Idea to the Opportunity Part 3: From the Opportunity to the Business Plan Part 4: From the Business Plan to Funding the Venture Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture Part 6: Cases
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
9789390113309
Entrepreneurship
New business enterprises
Business planning
658.421 / HIS-E
include index.
Part 1: The Entrepreneurial Perspective Part 2: From Idea to the Opportunity Part 3: From the Opportunity to the Business Plan Part 4: From the Business Plan to Funding the Venture Part 5: From Funding the Venture to Launching, Growing, and Ending the New Venture Part 6: Cases
Entrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
9789390113309
Entrepreneurship
New business enterprises
Business planning
658.421 / HIS-E