Business strategy : essentials you always wanted to know

Daum, Callie

Business strategy : essentials you always wanted to know by Callie Daum - 2nd ed. - Mumbai : Vibrant Publishers, ©2020 - 174 p. : ill. ; 22 cm. - Self-learning management series ; .

1. Introduction to Business Strategy 2. Understanding Industry 3. Processes and Phases in Strategy Management Environmental Scanning 4. External Analysis 5. Formulation of Strategy 6. Corporate Level Strategy 7. Mergers and Acquisitions 8. Execution of Strategy

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with building blocks of strategy. You will learn how to define strategy and how strategy differs at different levels of an organization. Identifying your company’s current strategy and then being able to execute possible appropriate strategies is a key thing you will learn reading this book. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view.

9781949395778


Strategic planning.
Business Strategy concepts

658.401 / DAU-B
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