Universal UX design : building multicultural user experience

Ferreira, Alberto

Universal UX design : building multicultural user experience by Alberto Ferreira - Cambridge : Morgan Kaufmann, ©2017 - xii, 230 p. : ill. ; 24 cm.

Includes bibliographical references and index.

PART I. Grey Matter
Are you experienced?
The universal totem pole
Across the dashboard PART II. Magnum
Impulse Worlds within worlds
Mental manifests PART III. About Face Cutting copy
Global designs
A thousand pictures

Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological and neurocognitive studies.

9780128024072

2016952585


User interfaces (Computer systems)
Intercultural communication
Human-computer interaction

005.437 / FER-U
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