Hidden in plain sight :
Chipchase, Jan
Hidden in plain sight : how to create extraordinary products for tomorrow's customers by Jan Chipchase and Simon Steinhardt - New York : HarperCollins, ©2013. - 239 p. : 24 cm.
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
9780062125699
2013003930
Marketing research.
New products.
Consumer behavior.
HF5415.2 / .C46 2013
658.575 / CHI-H
Hidden in plain sight : how to create extraordinary products for tomorrow's customers by Jan Chipchase and Simon Steinhardt - New York : HarperCollins, ©2013. - 239 p. : 24 cm.
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
9780062125699
2013003930
Marketing research.
New products.
Consumer behavior.
HF5415.2 / .C46 2013
658.575 / CHI-H