Corporate communication through social media :
Kaul, Asha
Corporate communication through social media : strategies for managing reputation by Asha Kaul and Vidhi Chaudhri - New Delhi : SAGE, ©2017. - xvi, 223 p. : ill. ; 24 cm.
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
9789386446190
2017010920
Corporations--Public relations.
Internet in public relations.
Social media.
HD59 / .K38 2017
659.2028 / KAU-C
Corporate communication through social media : strategies for managing reputation by Asha Kaul and Vidhi Chaudhri - New Delhi : SAGE, ©2017. - xvi, 223 p. : ill. ; 24 cm.
Includes index.
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
9789386446190
2017010920
Corporations--Public relations.
Internet in public relations.
Social media.
HD59 / .K38 2017
659.2028 / KAU-C