How customers think : (Record no. 13250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01011cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4100920 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220531020002.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020722s2003 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002011666 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578518265 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm50243751 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (NNC)4100920 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C#P |
| -- | OrLoB-B |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .Z35 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 245 10 - TITLE STATEMENT | |
| Title | How customers think : |
| Remainder of title | essential insights into the mind of the market |
| Statement of responsibility, etc | Gerald Zaltman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | ©2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Miscellaneous information | 5. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative thinking. |
| 900 ## - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Numeration | TOC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 2 |
| 948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20090401 |
| b (OCLC) | a |
| c (OCLC) | rad1 |
| d (OCLC) | MPS |
| 948 2# - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) | |
| Series part designator, SPT (RLIN) | 20090401 |
| b (OCLC) | a |
| c (OCLC) | rad1 |
| d (OCLC) | MPS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 03/10/2016 | UP-QNAR-135587171-2016-17-457397 | 2016-09-29 | 1287.00 | 171-5259583-5661920 | 2016-09-29 | 2 | 5 | 658.8342 ZAL-H | 006987 | 22/06/2022 | 30/05/2022 | 1695.00 | 03/10/2016 | Amazon.in | Books |