Testing business ideas (Record no. 170911)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01705nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230303114146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119551447 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 |
| Item number | BLA-T |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bland, David J. |
| 245 10 - TITLE STATEMENT | |
| Title | Testing business ideas |
| Statement of responsibility, etc | by David J. Bland and Alex Osterwalder |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | ©2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 348 p. : |
| Other physical details | ill. ; |
| Dimensions | 19 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Strategyzer series |
| 500 ## - GENERAL NOTE | |
| General note | This book includes an index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Osterwalder, Alex |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Design | IIITD | IIITD | Reference | 14/02/2023 | 1148731 | 2023-02-11 | 1933.84 | IIITD/LIC/BS/2021/04/29 | 2023-01-16 | 1 | 1 | 658.4 BLA-T | 011629 | 18/09/2023 | 23/03/2023 | $34.95 | 14/02/2023 | Atlantic Publishers and Distributors (P) Ltd. | Books |