Managing marketing : (Record no. 170961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00868nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230301163304.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230227b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126548521 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 617.6 |
| Item number | CAP-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Capon, Noel |
| 245 ## - TITLE STATEMENT | |
| Title | Managing marketing : |
| Remainder of title | a concise approach |
| Statement of responsibility, etc | by Noel Capon and Siddharth Shekhar Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley, |
| Place of publication, distribution, etc | New Delhi : |
| Date of publication, distribution, etc | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 544 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | This book includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Dentistry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Practice--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Dentistry--Practice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Small business--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New business enterprises--Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh, Siddharth Shekhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not for loan | Management | IIITD | IIITD | General Stacks | 27/02/2023 | 1148939 | 2023-02-15 | 377 | IIITD/LIC/BS/2021/04/31 | 2023-02-10 | 617.6 CAP-M | 011643 | 29/05/2024 | 539.00 | 27/02/2023 | Atlantic Publishers and Distributors (P) Ltd. | Books | ||||
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | TB105 | 2023-04-14 | 377.30 | IIITD/LIC/BS/2021/03/34 | 2023-04-11 | 617.6 CAP-M | 011803 | 17/04/2023 | 539.00 | 17/04/2023 | Technical Bureau India Pvt. Ltd. | Books | |||||
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | TB105 | 2023-04-14 | 377.30 | IIITD/LIC/BS/2021/03/34 | 2023-04-11 | 617.6 CAP-M | 011806 | 17/04/2023 | 539.00 | 17/04/2023 | Technical Bureau India Pvt. Ltd. | Books | |||||
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | TB105 | 2023-04-14 | 377.30 | IIITD/LIC/BS/2021/03/34 | 2023-04-11 | 617.6 CAP-M | 011807 | 17/04/2023 | 539 | 17/04/2023 | Technical Bureau India Pvt. Ltd. | Books | |||||
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | TB105 | 2023-04-14 | 377.30 | IIITD/LIC/BS/2021/03/34 | 2023-04-11 | 617.6 CAP-M | 011805 | 17/04/2023 | 539.00 | 17/04/2023 | Technical Bureau India Pvt. Ltd. | Books | |||||
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 17/04/2023 | TB105 | 2023-04-14 | 377.30 | IIITD/LIC/BS/2021/03/34 | 2023-04-11 | 617.6 CAP-M | 011804 | 17/04/2023 | 539.00 | 17/04/2023 | Technical Bureau India Pvt. Ltd. | Books |