Internet marketing : (Record no. 171193)
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000 -LEADER | |
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fixed length control field | 00805nam a22002777a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | IIITD |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230605160409.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230530b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789355734570 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | IIITD |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | ZAH-I |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zahay, Debra |
245 ## - TITLE STATEMENT | |
Title | Internet marketing : |
Remainder of title | integrating online and offline strategies in a digital environment |
Statement of responsibility, etc | by Debra Zahay and Mary Lou Roberts |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Cengage, |
Place of publication, distribution, etc | New Delhi : |
Date of publication, distribution, etc | ©2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xi, 562 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | This book includes glossary and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Internet |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Online & Offline |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Digital |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Environment |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Strategies |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Roberts, Mary Lou |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
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Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 29/05/2023 | 1153686 | 2023-05-15 | 699.30 | IIITD/LIC/BS/2021/04/38 | 2023-05-08 | 658.84 ZAH-I | 011991 | 29/05/2023 | 999.00 | 29/05/2023 | Atlantic Publishers & Distributors (P) Ltd. | Books |