MARC details
| 000 -LEADER |
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| fixed length control field |
03723cam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
22065599 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231012155818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
210531s2021 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2021025748 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781647821784 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MH/DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.55 |
| Item number |
.R435 2021 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.812 |
| Edition number |
23 |
| Item number |
REI-W |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reichheld, Frederick F. |
| 245 10 - TITLE STATEMENT |
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| Title |
Winning on purpose : |
| Remainder of title |
the unbeatable strategy of loving customers |
| Statement of responsibility, etc |
by Fred Reichheld |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Harvard Business Review Press, |
| Date of publication, distribution, etc |
©2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 254 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Introduction: Know your purpose (then live it) |
| -- |
2. Lead with love (the unbeatable purpose) |
| -- |
3. Aim for greatness (we all can be great) |
| -- |
4. Love your customers (the quintessence of customer capitalism) |
| -- |
5. Inspire your teams (to embrace a life of meaning and service) |
| -- |
6. Respect your investors (loyalty-driven growth engines deliver true value) |
| -- |
7. Honor the Golden Rule (but first, understand it) |
| -- |
8. Be remarkable (not merely satisfactory) |
| -- |
9. Be persistent (build culture-reinforcing systems) |
| -- |
10. Be humble (Net Promoter 3.0 and beyond). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Can your company win by embracing a higher purpose? The answer is a resounding yes-and this book tells you how. Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Since its introduction two decades ago by author and customer loyalty guru Fred Reichheld, companies across the spectrum have adopted it-from industrial giants such as Mercedes-Benz and Cummins to Silicon Valley sweethearts such as Apple and Google to digital innovators such as Warby Parker and Peloton. Why? Love. In Winning on Purpose, which grows directly out of NPS, Reichheld argues that the primary purpose of a business should be to enrich the lives of its customers-and the best way to do that is to embrace a rating system that segments customers into Promoters, Passives, and Detractors. NPS illuminates a radically simple idea: prosper by treating people the way you want to be treated. It puts the Golden Rule-and love-at the heart of enduring business success. Across a wide range of industries, the "star" NPS companies consistently deliver higher returns to shareholders. Want to double the stock market returns of an index fund? This book shows you how. But winning on purpose isn't easy. Reichheld explains why most NPS practitioners achieve just a small fraction of the system's full potential and presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable measure of what he calls "good profits"-generated when customers come back for more and bring their friends-and argues convincingly that EGR should be included in audited financial statements. Delivering an engaging mix of in-depth business examples and moving personal stories, Reichheld distills and advances the essentials of NPS. Winning on Purpose is the must-read story of the management phenomenon of our time-and your indispensable guide to making NPS the key to your own company's success"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer satisfaction. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Word-of-mouth advertising. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Reichheld, Fred. |
| Title |
Winning on purpose |
| Place, publisher, and date of publication |
Boston, MA : Harvard Business Review Press, [2021] |
| International Standard Book Number |
9781647821791 |
| Record control number |
(DLC) 2021025749 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
