The medium is the massage (Record no. 208680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01115 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250701114819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250624b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780141035826 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.483 |
| Item number | MCL-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McLuhan, Marshall |
| 245 ## - TITLE STATEMENT | |
| Title | The medium is the massage |
| Statement of responsibility, etc | by Marshall McLuhan and Quentin Fiore |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Penguin, |
| Date of publication, distribution, etc | ©2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 159 p. : |
| Other physical details | ill. ; |
| Dimensions | 18 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | MEDIA STUDIES. Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Technology and civilization |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fiore, Quentin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Social Science | IIITD | IIITD | General Stacks | 23/06/2025 | DEL5-2432789 | 2025-06-14 | 300 | IIITD/LIC/BS/2025/AMZ/08 | 2025-06-13 | 303.483 MCL-M | 013512 | 23/06/2025 | 450 | 23/06/2025 | Amazon.in | Books |