MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02102nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250919124929.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250918b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195573565 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
SHA-H |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharp, Byron |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How brands grow : |
| Remainder of title |
what marketers don't know |
| Statement of responsibility, etc |
by Byron Sharp |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Zealand : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
©2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 228 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Evidence-based marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
2. How brands grow |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
3. How to grow your customer base |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
4. Which customers matter most? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
5. Our buyers are different |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
6. Who do you really compete with? |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
7. Passionate consumer commitment |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
8. Differentiation versus distinctiveness |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
9. How advertising really works |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
10. What price promotions really do |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
11. Why loyalty programs don't work |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
12. Mental and physical availability |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
13. A final word |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based." -- Product Description. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
