Click here : (Record no. 209506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01937nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251216153926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781035434107 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIITD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | SCH-C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schultz, Alex |
| 245 10 - TITLE STATEMENT | |
| Title | Click here : |
| Remainder of title | the art and science of digital marketing and advertising |
| Statement of responsibility, etc | by Alex Schultz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Wildfire, |
| Date of publication, distribution, etc | ©2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 380 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 1. The Basics |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 2. The Infrastructure |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 3. The Channels |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Title | 4. Summing Up |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta. Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, CLICK HERE is the book you need to read if you want to grow your business"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisement |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business Management -- Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management | IIITD | IIITD | Library Corridor | 10/12/2025 | DEL5-7552426 | 2025-12-05 | 450 | IIITD/LIC/BS/2025/AMZ/15 | 2025-12-04 | 658.872 SCH-C | 013670 | 10/12/2025 | 699 | 10/12/2025 | Amazon.in | Books |