Marketing 4.0 : (Record no. 24977)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIITD |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230425020003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126566938 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | moving from traditional to digital |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing four point zero |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | ©2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 p. ; |
| Dimensions | 24 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Bill No. | Bill Date | Cost, normal purchase price | PO No. | PO Date | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Vendor/Supplier | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Management | IIITD | IIITD | General Stacks | 12/09/2018 | DEL4-399208 | 2018-09-09 | 311.00 | 403-6282793-1001124 | 2018-09-05 | 4 | 5 | 658.8 KOT-M | 009027 | 15/05/2023 | 24/04/2023 | 499.00 | 12/09/2018 | Amazon.in | Books |