Google analytics integrations

By:

Waisberg, Daniel

Material type: Text

9788126556441

Subject(s):

Genre/Form:

DDC classification:

025.042 23 WAI-G

LOC classification:

TK5105.885.G66 W35 2015eb

Summary: This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	IIITD General Stacks	Computer Science and Engineering	025.042 WAI-G (Browse shelf(Opens below))	Available		006348

Total holds: 0

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Previous	025.0408 LIV-C Children and the internet :	025.042 AMI-I Internet psychology : the basics	025.042 SEG-P Programming the semantic web	025.042 WAI-G Google analytics integrations	025.0427 HIT-F Foundations of semantic web technologies	025.3028 JIN-S Suchana prabandhan	028.9028 BAR-W Words onscreen :	Next

This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. Topics include: proven techniques and best practices for collecting clean and accurate information from the start; importing your organization's marketing and customer data into Google Analytics; importance of taking a holistic view of your customers and how this knowledge can transform your business; step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action. --

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