Understanding media : the extensions of man

Includes bibliographical references.

1. Medium is the message

2. Media hot and cold

3. Reversal of the overheated medium

4. The gadget lover: Narcissus as narcosis

5. Hybrid energy: les liaisons dangereuses

6. Media as translators

7. Challenge and collapse: the nemesis of creativity

8. The spoken word: flower of evil?

9. The written word: an eye for an ear

10. Roads and paper routes

This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.