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The start-up code : taking your company from seed to scale

By: Material type: TextTextPublication details: Gurugram : Penguin, ©2024Description: xxxviii, 380 p. ; 23 cmISBN:
  • 9780670097142
Subject(s): DDC classification:
  • 658.11 BAN-S
Contents:
1. Lessons from History
2. Foundation Matters
3. Start with Why
4. Why Start-Ups Fail
5. Everything Starts with Cusomers
6. Product is Marketing
7. Growth Engine
8. Organization is Product
9. Leaders Lead
10. Strategy: Where to Play, How to Win
11. Funding Games
12. Financials for Dummies
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Includes bibliographical references.

1. Lessons from History

2. Foundation Matters

3. Start with Why

4. Why Start-Ups Fail

5. Everything Starts with Cusomers

6. Product is Marketing

7. Growth Engine

8. Organization is Product

9. Leaders Lead

10. Strategy: Where to Play, How to Win

11. Funding Games

12. Financials for Dummies

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