Handbook of consumer psychology
Material type: TextSeries: Marketing and consumer psychology seriesPublication details: London : Psychology Press, ©2008.Description: xvi, 1273 p. : ill. ; 27 cmISBN:- 9780805856033
- 658.8342 22 HAU-H
- HF5415.32 .H363 2008
- 85.40
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Books | IIITD Reference | Management | REF 658.8342 HAU-H (Browse shelf(Opens below)) | Loan on demand | 008817 |
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REF 658.7 CHO-F Supply chain management : | REF 658.812 HEF-S Service science, management and engineering (ssme) : | REF 658.816 VOH-P Principles of pricing : | REF 658.8342 HAU-H Handbook of consumer psychology |
Includes bibliographical references and indexes.
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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