Handbook of consumer psychology
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780805856033
- 658.8342 22 HAU-H
- HF5415.32 .H363 2008
- 85.40
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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IIITD Reference | Management | REF 658.8342 HAU-H (Browse shelf(Opens below)) | Loan on demand | 008817 |
Total holds: 0
Includes bibliographical references and indexes.
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
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