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Psychophysiological measurement and meaning : cognitive and emotional processing of media

By: Contributor(s): Material type: TextTextSeries: Routledge communication series. Media research.Publication details: New York : Routledge, ©2012.Description: xxii, 285 p. : ill. ; 23 cmISBN:
  • 9780415994149
Subject(s): DDC classification:
  • 302.2301 22 POT-P
LOC classification:
  • P96.P75 P68 2012
Online resources: Summary: "This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.
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Item type Current library Collection Call number Status Date due Barcode Item holds
Books Books IIITD General Stacks Social Science 302.230 POT-P (Browse shelf(Opens below)) Checked out 24/03/2025 007902
Total holds: 0

Includes bibliographical references (p. [258]-281) and index.

"This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media. This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research."--Publisher's description.

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