000			03299cam a2200361 i 4500
001			18481772
003			IIITD
005			20230321020004.0
008			150205s2015 nyu b 001 0 eng
010			_a 2014038643
020			_a9780241187289
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD53 _b.C562 2015
082	0	0	_a650.1 _bCLA-S
084			_aBUS012000 _aBUS059000 _aBUS046000 _2bisacsh
100	1		_aClark, Dorie
245	1	0	_aStand out : _bhow to find your breakthrough idea and build a following around it _cDorie Clark.
260			_aIndia : _bRandom House, _c©2015.
300			_a214 p. ; _c25 cm.
504			_aIncludes bibliographical references (pages 203-207) and index.
520			_a"A guide to becoming a recognized expert in your field Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--
520			_a"Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance"--
650		0	_aCreative ability in business.
650		0	_aCareer development.
650		0	_aSuccess in business.
650		7	_aBUSINESS & ECONOMICS / Careers / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Skills. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Motivational. _2bisacsh
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _06
999			_c11642 _d11642