000			02219cam a22003494a 4500
001			14364007
003			IIITD
005			20230328020002.0
008			060504s2007 nyu b 001 0 eng
010			_a 2006046467
020			_a1400064287
020			_a9781400064281
035			_a(OCoLC)ocm68786839
035			_a(OCoLC)68786839 _z(OCoLC)85030149
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBUR _dQP9 _dMUQ _dVP@ _dDLC
042			_apcc
050	0	0	_aHM1033 _b.H43 2007
082	0	0	_a302.13 _222 _bHEA-M
100	1		_aHeath, Chip.
245	1	0	_aMade to stick : _bwhy some ideas take hold and others come undtuck _cChip Heath & Dan Heath.
260			_aNew York : _bRandom House, _c©2007.
300			_a291 p. ; _c22 cm.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-s.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0728/2006046467-b.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK _01
999			_c11774 _d11774