| 000 | 01011cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 4100920 | ||
| 003 | IIITD | ||
| 005 | 20220531020002.0 | ||
| 008 | 020722s2003 maua b 001 0 eng | ||
| 010 | _a 2002011666 | ||
| 020 | _a9781578518265 | ||
| 035 | _a(OCoLC)ocm50243751 | ||
| 035 | _a(NNC)4100920 | ||
| 040 |
_aDLC _cDLC _dC#P _dOrLoB-B |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.32 _b.Z35 2003 |
| 082 | 0 | 0 |
_a658.8342 _221 |
| 100 | 1 | _aZaltman, Gerald | |
| 245 | 1 | 0 |
_aHow customers think : _bessential insights into the mind of the market _cGerald Zaltman. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _c©2003. |
||
| 300 |
_axxii, 323 p. : _bill. ; _c25 cm. |
||
| 505 | 0 | 0 | _g5. |
| 650 | 0 |
_aConsumer behavior _xPsychological aspects. |
|
| 650 | 0 |
_aConsumers _xPsychology. |
|
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 | _aCreative thinking. | |
| 900 | _bTOC | ||
| 942 |
_2ddc _cBK _02 |
||
| 948 | 2 |
_a20090401 _ba _crad1 _dMPS |
|
| 948 | 2 |
_a20090401 _ba _crad1 _dMPS |
|
| 999 |
_c13250 _d13250 |
||