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001			18626485
003			IIITD
005			20190316020002.0
008			150521s2015 njua b 001 0 eng
010			_a 2015017658
020			_a9788126560004
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5415.335 _b.O57 2015
082	0	0	_a658.4013 _223 _bOLS-L
084			_aBUS087000 _aBUS041000 _2bisacsh
100	1		_aOlsen, Dan
245	1	4	_aThe lean product playbook : _bhow to innovate with minimum viable products and rapid customer feedback _cDan Olsen.
260			_aNew Delhi : _bWiley, _c©2015.
300			_axxii, 309 p. : _bill. ; _c25 cm
504			_aIncludes bibliographical references (pages 285-289) and index.
520			_a"The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource"--
650		0	_aConsumer satisfaction.
650		0	_aLean manufacturing.
650		0	_aCreative ability in business.
650		7	_aBUSINESS & ECONOMICS / Production & Operations Management. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
776	0	8	_iOnline version: _aOlsen, Dan, 1970- _tLean product playbook _dHoboken : Wiley, 2015 _z9781118961025 _w(DLC) 2015020668
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118960875.jpg
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
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