000			04029cam a2200409 i 4500
001			18618001
003			IIITD
005			20240809020003.0
008			150514s2015 nju 001 0 eng
010			_a 2015018031
020			_a9788126560042
035			_a(OCoLC)ocn909318545
040			_aDLC _beng _cDLC _erda _dYDX _dBTCTA _dOCLCF _dYDXCP _dCCPLG _dCDX _dIPU _dVP@ _dCHVBK _dGTA _dDLC
042			_apcc
050	0	0	_aHF5415.1265 _b.S393 2015
082			_a658.872 _bSCO-N
100	1		_aScott, David Meerman
245	1	4	_aThe new rules of marketing & PR : _bhow to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly _cDavid Meerman Scott
250			_a5th ed.
260			_aNew Delhi : _bWiley, _c©2015.
300			_axxi, 457 p. ; _c25 cm.
504			_aIndex included.
505	0		_aForeword / Robert Scoble -- Introduction -- I. How the web has changed the rules of marketing and PR : -- The old rules of marketing and PR are ineffective in an online world -- The new rules of marketing and PR - Reaching your buyers directly -- II. Web-based communications to reach buyers directly : -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story -- Audio and video drive action -- Going viral: the web helps audiences catch the fever -- The content-rich website -- Marketing and PR in real time -- III. Action plan for harnessing the power of the new rules : -- You are what you publish: building your marketing and PR plan -- Growing your business: how marketing and PR drive sales -- Online thought leadership to brand your organization as a trusted resource -- How to write for your buyers -- Mobile marketing: reaching buyers wherever they are -- Social networking as marketing -- Blogging to reach your buyers -- An image is worth a thousand words -- Video and podcasting made, well, as easy as possible -- How to use news releases to reach buyers directly -- Your newsroom: a front door for much more than the media -- The new rules for reaching the media -- Newsjacking your way into the media -- Search engine marketing -- Make it happen.
520			_a"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth edition, David Meerman Scott offers fresh examples of success from organizations around the world ; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs." -- Back cover.
650		0	_aInternet marketing.
650		0	_aPublic relations.
650		7	_aInternet marketing. _2fast
650		7	_aPublic relations. _2fast
650		7	_aOnline-Marketing. _2gnd
650		7	_aÖffentlichkeitsarbeit. _2gnd
856	4	2	_3Contributor biographical information _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
856	4	2	_3Publisher description _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
856	4	1	_3Table of contents only _uhttps://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
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942			_2ddc _cBK _03
999			_c14032 _d14032