000			00699nam a22002057a 4500
008			201202b xxu||||| |||| 00| 0 eng d
020			_a0063370476
082			_a338.761 _bROD-I
100			_aRodgers, Buck
245			_aThe IBM way : _binsights into world's most successful marketing organization _cby F. G Buck Rodgers and Robert L. Shook
260			_aNew Delhi : _bUBS Publishers, _c©1986
300			_axiv, 235 p. ; _c20 cm
500			_aThis book includes index.
650			_aInternational Business Machines Corporation
650			_aElectronic office machines--Marketing
650			_aComputers--Marketing
650			_aMarketing
700			_aShook, Robert L.
942			_2ddc _cBK
999			_c156189 _d156189