000			01705nam a22002897a 4500
003			IIITD
005			20230303114146.0
008			230214b xxu||||| |||| 00| 0 eng d
020			_a9781119551447
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD30.28
082	0	0	_a658.4 _bBLA-T
100	1		_aBland, David J.
245	1	0	_aTesting business ideas _cby David J. Bland and Alex Osterwalder
260			_aNew Jersey : _bWiley, _c©2020
300			_axiii, 348 p. : _bill. ; _c19 cm.
490			_aStrategyzer series
500			_aThis book includes an index.
520			_a"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--
650		0	_aStrategic planning.
650		0	_aConsumer research.
650		0	_aNew products.
700	1		_aOsterwalder, Alex
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c170911 _d170911