000 | 00850nam a22002537a 4500 | ||
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003 | IIITD | ||
005 | 20230503110805.0 | ||
008 | 230417b xxu||||| |||| 00| 0 eng d | ||
020 | _a9788126531189 | ||
040 | _aIIITD | ||
082 |
_a658.83 _bAAK-M |
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245 |
_aMarketing research _cby David A. Aaker ... [et al.] |
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250 | _a10th ed. | ||
260 |
_aNew Delhi : _bWiley, _c©2011 |
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300 |
_axvii, 701 p. : _c24 cm. |
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500 | _aThis book includes glossary and an index. | ||
505 |
_tPart 1 The nature and scope of marketing research _tPart 2 Data collection _tPart 3 Data analysis _tPart 4 Special topics in analysis _tPart 5 Application of marketing intelligence |
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650 | _aMarketing research | ||
700 | _aAaker, David A. | ||
700 | _aKumar, V. | ||
700 | _aDay, George S. | ||
700 | _aLeone, Robert P. | ||
942 |
_2ddc _cBK |
||
999 |
_c171137 _d171137 |