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010 _a 2002116944
020 _a9788131502211
035 _a(DLC) 2002116944
040 _aDLC
_cDLC
_dIIITD
042 _apcc
050 0 0 _aHF5718
_b.P43 2004
082 0 0 _a658.45
_221
_bPEN-B
100 1 _aPenrose, John M.
245 1 0 _aBusiness communication for managers :
_ban advanced approach
_cby John M. Penrose, Robert W. Rasberry and Robert J. Myers
250 _a5th ed.
260 _aNew Delhi :
_bCengage Learning,
_c©2008
300 _a470 p. :
_bill. ;
_c24 cm.
504 _aThis book includes bibliographical references and an index
505 _t1. Business Communication for Managers
_t2. Information and Persuasion
_t3. Advanced Visual Support for Managers
_t4. A Strategic Process for Effective Managerial Writing
_t5. Writing Direct Messages
_t6. Writing Indirect Messages
_t7. Writing Situational Messages
_t8. The Planning and Writing of Persuasive Proposals
_t9. Report Writing: From Formal Documents to Short Summaries
_t10. Writing Instructions, Documentation, Policies and Procedures
_t11. The Business Presentation
_t12. Analyzing a Case and Writing a Case Report
_t13. Discussing and Presenting a Case Study
650 0 _aBusiness communication
650 0 _aCommunication dans l'entreprise
700 1 _aRasberry, Robert W.
700 1 _aMyers, Robert J.
906 _a7
_bcbc
_corignew
_d3
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c171621
_d171621