000			01818cam a2200289 a 4500
001			15548701
003			IIITD
005			20230914164040.0
008			081208s2009 maua b 001 0 eng
010			_a 2008051751
020			_a9781422124826
035			_a(OCoLC)ocn213312343
040			_aDLC _cDLC _dBTCTA _dBAKER _dYDXCP _dC#P _dBWX _dCDX _dIAI _dDLC _dIIITD
050	0	0	_aHC79.T4 _bV465 2009
082	0	0	_a658.5 _222 _bVER-D
100	1		_aVerganti, Roberto.
245	1	0	_aDesign-driven innovation : _bchanging the rules of competition by radically innovating what things mean _cby Roberto Verganti.
260			_aBoston : _bHarvard Business Review Press, _c©2009
300			_axv, 272 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [241]-259) and index.
505	0		_aDesign-driven innovation : an introduction -- Design and meanings : innovating by making sense of things -- Radical pushes : placing design-driven innovation in the strategy of a firm -- Technology epiphanies : the interplay between technology-push and design-driven innovation -- The value and the challenges : why companies do or do not invest in design-driven innovation -- The interpreters : doing research with the design discourse -- Listening : finding and attracting key interpreters -- Interpreting : developing your own vision -- Addressing : leveraging the seductive power of the interpreters -- The design-driven lab : how to start -- Businesspeople : the key role of top executives and their culture.
650		0	_aTechnological innovations.
650		0	_aIndustrial management.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c171641 _d171641