000			01831cam a2200325 i 4500
001			22798153
003			IIITD
005			20231229020002.0
008			220921s2022 nyua 000 0 eng
010			_a 2022045170
020			_a9781399809641
040			_aDLC _beng _erda _cDLC _dIIITD
042			_apcc
050	0	0	_aHD30.3 _b.V34 2022
082	0	0	_a658.4 _223/eng/20221114 _bVAN-S
100	1		_aVandeHei, Jim
245	1	0	_aSmart brevity : _bthe power of saying more with less _cby Jim VandeHei, Mike Allen and Roy Schwartz.
260			_aLondon : _bNicholas Brealey, _c©2023.
300			_a218 p. : _bcol. ill. ; _c21 cm
505			_tPart 1. What is smart brevity? _tPart 2. How to do it _tPart 3. Smart brevity in action.
520			_a"Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the cofounders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity--think Strunk and White's Elements of Style for the digital age. In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications"--
650		0	_aBusiness communication.
650		0	_aCommunication.
650		0	_aConfidence.
700	1		_aAllen, Mike
700	1		_aSchwartz, Roy
906			_af _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _02
999			_c171773 _d171773