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010 _a 2015046676
020 _a9781633690707
040 _aDLC
_beng
_erda
_cDLC
_dIIITD
042 _apcc
050 0 0 _aHF5718.22
_b.B475 2016
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_bBER-G
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_aBUS007000
_aBUS063000
_2bisacsh
100 1 _aBerinato, Scott
245 1 0 _aGood charts :
_bthe HBR guide to making smarter, more persuasive data visualizations
_cby Scott Berinato.
260 _aMassachusetts :
_bHarvard Business Review Press,
_c©2016
300 _a255 p. :
_bill. ;
_c19 cm.
504 _aIncludes bibliographical references (233-245) and index.
520 _a"A good visualization can communicate the nature and potential impact of ideas more powerfully than any other form of communication. For a long time, "dataviz" was left to specialists-data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What's more, building good charts is quickly becoming a need-to-have skill for managers-if you're not doing it, another manager is, and they're getting noticed for it, and getting credit for your company's success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz is where spreadsheets and word processors were in the early 1980s-on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. The book goes well beyond proffering a set of static rules for making visualizations and taps into well-established and vanguard research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create "feelings behind our eyes." Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas. This is your go-to guide for dataviz-the new language of business." --
650 0 _aBusiness presentations
_vCharts, diagrams, etc.
650 0 _aVisual communication.
650 0 _aCommunication in management.
650 7 _aBUSINESS & ECONOMICS / Business Communication / Meetings & Presentations.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Business Communication / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Strategic Planning.
_2bisacsh
776 0 8 _iOnline version:
_aBerinato, Scott, author.
_tGood charts
_dBoston, Massachusetts : Harvard Business Review Press, [2016]
_z9781633690714
_w(DLC) 2016002607
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