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001			22926583
003			IIITD
005			20240113020003.0
008			230111t20232023mau 001 0 eng
010			_a 2022057829
020			_a9781647823955
040			_aIIITD _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5718 _b.S874 2023
082	0	0	_a658.45 _223/eng/20230206 _bSUS-B
100	1		_aSusman, Sally
245	1	0	_aBreaking through : _bcommunicating to open minds, move hearts, and change the world _cby Sally Susman.
260			_aBoston : _bHarvard Business Review Press, _c©2023
263			_a2303
300			_axix, 202 p. : _bill. ; _c25 cm.
500			_aIncludes index.
505	0	0	_tWhat Am I Trying to Say? : Channel Your Intention -- _tSticking Your Neck Out : Muster the Courage for Candor -- _tAm I Boring You? : Stay Curious, Be Creative -- _tDo Manners Matter Anymore? : The Strength of Being Gracious and Kind -- _tMeasure Up to the Moment : Take Time to Pause and Prepare -- _tCan You Hear Me Now? : Perfect Your Pitch -- _tHey! Who's Going to Get Credit? : Disarm with Humility, Empower with Truth -- _tLighten Up! : Delight with Humor -- _tLook for Answers in the Rearview Mirror : Reflect and Honor -- _tWhy Is Everybody So Angry? : Seek Harmony.
520			_a"A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to lead and drive the public conversation is a rock-hard competency. In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with Covid and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how, in order to be effective, leaders need to muster the courage for candor; and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace. Susman's stories will draw you in with their warmth, humor, and humanity and will enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader as they face the daunting challenge of communicating in our noisy, turbulent world"--
650		0	_aBusiness communication.
650		0	_aSuccess in business.
650		0	_aLeadership.
776	0	8	_iOnline version: _aSusman, Sally. _tBreaking through _dBoston, Massachusetts : Harvard Business Review Press, [2023] _z9781647823962 _w(DLC) 2022057830
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