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040			_aIIITD
082			_a346.540 _bAGA-B
100			_aAgarwal, Anurag K.
245			_aBusiness and intellectual property : _bprotect your ideas _cby Anurag K. Agarwal.
260			_bPenguin, _aHaryana : _c©2010
300			_ax, 168 p. ; _c21 cm.
490			_aIndian Institute of Management, Ahmedabad business books
500			_aBusiness and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.
505			_t1. Introduction _t2. Patents _t3. Copyrights _t4. Trademarks _t5. Designs _t6. Geographical Indications and Traditional Knowledge _t7. Trade Secrets and Confidential Information _t8. Epilogue
650			_aIndustrial property -- India
650			_aIntellectual property -- India.
650			_aPatent laws and legislation
650			_aTrademarks -- India
942			_2ddc _cBK _01
999			_c172174 _d172174