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020			_a9789395741675
040			_aIIITD
082			_a005.3 _bCHO-A
100			_aChou, Yu-Kai
245			_aActionable gamification : _bbeyond points, badges, and leaderboards _cby Yu-kai Chou
260			_aBirmingham : _bSanage Publishing, _c©2016
300			_a491 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references.
505			_t1. When the surreal blends into our world _t2. The PBL fallacy _t3. The octalysis framework _t4. Putting gamification in its place _t5. The first core drive: Epic meaning & calling _t6. The second core drive: Development & accomplishment _t7. The third core drive: Empowerment of creativity & feedback _t8. The fourth core drive: Ownership & possession _t9. The fifth core drive: Social influence & relatedness _t10. The sixth core drive: scarcity & impatience _t11. The seventh core drive: Unpredictability & curiosity _t12. The eighth core drive: Loss & avoidance _t13. Left brain vs. right brain core drive _t14. The mysteries of white hat and black hat gamification _t15. Understanding other gamification and behavioral frameworks with Octalysis _t16. Level I Octalysis in action _t17. Designing a project from scratch with Octalysis
520			_aLearn all about implementing a good gamification design into your products, workplace, and lifestyle Key Features Explore what makes a game fun and engaging Gain insight into the Octalysis Framework and its applications Discover the potential of the Core Drives of gamification through real-world scenarios Book Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learn Discover ways to use gamification techniques in real-world situations Design fun, engaging, and rewarding experiences with Octalysis Understand what gamification means and how to categorize it Leverage the power of different Core Drives in your applications Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies Examine the fascinating intricacies of White Hat and Black Hat Core Drives Who this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.
650			_aComputer Simulation
650			_aComputer-Assisted Instruction -- methodsDesign -- Human factors.
650			_aDesign -- Human factors
650			_aCOMPUTERS -- Programming -- General.
942			_2ddc _cBK
999			_c172386 _d172386