000 | 04050nam a22005775i 4500 | ||
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001 | 978-3-658-24726-3 | ||
003 | DE-He213 | ||
005 | 20240423125052.0 | ||
007 | cr nn 008mamaa | ||
008 | 190204s2019 gw | s |||| 0|eng d | ||
020 |
_a9783658247263 _9978-3-658-24726-3 |
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024 | 7 |
_a10.1007/978-3-658-24726-3 _2doi |
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050 | 4 | _aQA75.5-76.95 | |
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_aCOM000000 _2bisacsh |
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_a004 _223 |
100 | 1 |
_aKohne, Andreas. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut |
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245 | 1 | 0 |
_aBusiness Development _h[electronic resource] : _bCustomer-oriented Business Development for successful companies / _cby Andreas Kohne. |
250 | _a1st ed. 2019. | ||
264 | 1 |
_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Vieweg, _c2019. |
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300 |
_aIX, 110 p. 12 illus., 8 illus. in color. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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505 | 0 | _aBusiness Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources.-Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development. | |
520 | _aThis book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author’s considerable expertise and experience, gained in his position as Business Development Manager for a multinational IT company with offices in a dozen countries. Taking a step-by-step approach, the book reviews the principles of Business Development, from goals and change management, through stakeholder interests, lean startup mentality and corporate culture in general. It also examines the process of Business Development in detail, and includes separate chapters on the structure, life cycle and management of the portfolio and the allocation of corporate, internal and external resources in the development plan. The case study section follows a hypothetical company through the conception, creation and implementation of a Business Development plan. This book inspires readers from corporate executives and managers, to academic researchers and business students. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author Andreas Kohne works as Business Development and Sales Manager at the Dortmund-based company Materna TMT in Germany. He previously worked in the areas of Business and Corporate Development as well as the assistant to the management of the parent company in Dortmund. He has a doctorate in Computer Science from the TU Dortmund and writes reference books in the areas of IT and business. | ||
650 | 0 | _aComputers. | |
650 | 0 | _aComputer networks . | |
650 | 0 | _aBusiness information services. | |
650 | 0 | _aManagement. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aSales management. | |
650 | 1 | 4 | _aComputing Milieux. |
650 | 2 | 4 | _aComputer Communication Networks. |
650 | 2 | 4 | _aIT in Business. |
650 | 2 | 4 | _aManagement. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aSales and Distribution. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer Nature eBook | |
776 | 0 | 8 |
_iPrinted edition: _z9783658247256 |
776 | 0 | 8 |
_iPrinted edition: _z9783658247270 |
856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-658-24726-3 |
912 | _aZDB-2-SCS | ||
912 | _aZDB-2-SXCS | ||
942 | _cSPRINGER | ||
999 |
_c173874 _d173874 |