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020 _a9783658388232
_9978-3-658-38823-2
024 7 _a10.1007/978-3-658-38823-2
_2doi
050 4 _aHD28-70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
072 7 _aKJM
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082 0 4 _a658
_223
100 1 _aFrank, Roland.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
245 1 0 _aCloud Transformation
_h[electronic resource] :
_bThe Public Cloud Is Changing Businesses /
_cby Roland Frank, Gregor Schumacher, Andreas Tamm.
250 _a1st ed. 2023.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2023.
300 _aXIX, 269 p. 1 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aForeword - 1. Do you remember Daimler, RTL and Siemens? - 2. Everything is going digital. - 3. The path to the zero marginal cost economy. - 4. Cloud - automated IT value creation . Cloud IT vs. classic IT - calculation for the controller -- 6. Mastering software as a core competence -- 7. Falling transaction costs and the new network economy -- 8. The cloud transformation -- 9. Cloud transformation - like the public Cloud companies are changing.
520 _aIn this book you will learn how the public cloud is significantly changing the cost structures of digital business models and thus existing markets. The relationships between the cloud architectures used, the organization of the company and the price and business models are outlined. These guidelines can be adopted easily in your own company. The authors explain how more and more markets are becoming digital markets and what role marginal costs play. They describe how cloud-based IT is disrupting classic IT enabling small teams to build scalable business models at zero marginal costs with little investment. The economic effects are illustrated by with the help of useful examples. The reader gets an overview of the most relevant factor to improve competitiveness of digital business models. This book is a translation of the original German 1st edition, Cloud-Transformation by Roland Frank, Gregor Schumacher and Andreas Tamm published by Springer Fachmedien Wiesbaden GmbH,part of Springer Nature in 2019. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content. The authors Prof. Dr. Roland Frank is the dean of the media and communication management department at the Media Design University of Applied Sciences in Munich. Gregor Schumacher is responsible for the AI and cloud strategy as well as the incubation of new business ideas at Arvato Systems, a subsidiary of the Bertelsmann media company. Andreas Tamm is Lead Enterprise Architect at Arvato Systems and previously worked as a freelance software architect for over 20 years.
650 0 _aManagement.
650 0 _aBusiness.
650 0 _aManagement science.
650 0 _aBusiness information services.
650 1 4 _aManagement.
650 2 4 _aBusiness and Management.
650 2 4 _aIT in Business.
700 1 _aSchumacher, Gregor.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
700 1 _aTamm, Andreas.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658388225
776 0 8 _iPrinted edition:
_z9783658388249
856 4 0 _uhttps://doi.org/10.1007/978-3-658-38823-2
912 _aZDB-2-SCS
912 _aZDB-2-SXCS
942 _cSPRINGER
999 _c174241
_d174241