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024 | 7 |
_a10.1007/3-540-45640-6 _2doi |
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_aWEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points _h[electronic resource] : _bThird International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers / _cedited by Ron Kohavi, Brij M. Masand, Myra Spiliopoulou, Jaideep Srivastava. |
250 | _a1st ed. 2002. | ||
264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2002. |
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300 |
_aXI, 166 p. _bonline resource. |
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_atext _btxt _2rdacontent |
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_acomputer _bc _2rdamedia |
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_aonline resource _bcr _2rdacarrier |
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490 | 1 |
_aLecture Notes in Artificial Intelligence, _x2945-9141 ; _v2356 |
|
505 | 0 | _aDetail and Context in Web Usage Mining: Coarsening and Visualizing Sequences -- A Customer Purchase Incidence Model Applied to Recommender Services -- A Cube Model and Cluster Analysis for Web Access Sessions -- Exploiting Web Log Mining for Web Cache Enhancement -- LOGML: Log Markup Language for Web Usage Mining -- A Framework for Efficient and Anonymous Web Usage Mining Based on Client-Side Tracking -- Mining Indirect Associations in Web Data. | |
520 | _aWorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. | ||
650 | 0 | _aComputer science. | |
650 | 0 | _aData structures (Computer science). | |
650 | 0 | _aInformation theory. | |
650 | 0 | _aComputer simulation. | |
650 | 0 | _aArtificial intelligence. | |
650 | 0 | _aDatabase management. | |
650 | 0 | _aInformation storage and retrieval systems. | |
650 | 1 | 4 | _aComputer Science. |
650 | 2 | 4 | _aData Structures and Information Theory. |
650 | 2 | 4 | _aComputer Modelling. |
650 | 2 | 4 | _aArtificial Intelligence. |
650 | 2 | 4 | _aDatabase Management. |
650 | 2 | 4 | _aInformation Storage and Retrieval. |
700 | 1 |
_aKohavi, Ron. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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700 | 1 |
_aMasand, Brij M. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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700 | 1 |
_aSpiliopoulou, Myra. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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700 | 1 |
_aSrivastava, Jaideep. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt |
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710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer Nature eBook | |
776 | 0 | 8 |
_iPrinted edition: _z9783540439691 |
776 | 0 | 8 |
_iPrinted edition: _z9783662177334 |
830 | 0 |
_aLecture Notes in Artificial Intelligence, _x2945-9141 ; _v2356 |
|
856 | 4 | 0 | _uhttps://doi.org/10.1007/3-540-45640-6 |
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