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008 240831b |||||||| |||| 00| 0 eng d
020 _a9789390113309
040 _aIIITD
082 _a658.421
_bHIS-E
245 _aEntrepreneurship
_cby Robert D Hisrich ... [et al.]
250 _a11th ed.
260 _aChennai :
_bMcGraw Hill,
_c©2020
300 _axxiv, 558 p. :
_bill. ;
_c23 cm.
500 _ainclude index.
505 _tPart 1: The Entrepreneurial Perspective
505 _tPart 2: From Idea to the Opportunity
505 _tPart 3: From the Opportunity to the Business Plan
505 _tPart 4: From the Business Plan to Funding the Venture
505 _tPart 5: From Funding the Venture to Launching, Growing, and Ending the New Venture
505 _tPart 6: Cases
520 _aEntrepreneurship, 11th edition, is a textbook that encourages students and readers to follow a logical manner on the process of formulating, planning, and implementing a new venture. It draws examples from real-life entrepreneurs and successful ventures. Its lucid language, excellent pedagogical features along with mention of important websites assist readers to reinforce key topics and get started. Comprehensive book-end cases give in-depth insights and address the dynamics of todays’ entrepreneurial challenges. While striking a fine balance between theory and practice, the text attributes special focus on the Indian context to improve the comprehension of concepts for the Indian audience.
650 _aEntrepreneurship
650 _aNew business enterprises
650 _aBusiness planning
700 _aHisrich, Robert D
700 _aPeters, Michael P
700 _aShepherd, Dean A
710 _aSinha, Sabyasachi
942 _2ddc
_cBK
_01
999 _c189624
_d189624